Content Overkill

A friend who took the indescribably brave step of chucking her safe job with a software firm to launch her own business venture (a small search engine optimization and web solutions company) has asked me if I would like to join her as a 50:50 partner. There’s a small bit of history here. I have, for about nine months now, been writing content for my friend’s clients who outsource content from India, and the exercise has been an illuminating one.

For one, the sheer amount of rubbish on the Net masquerading as valid content has staggered me. Having been trained as a sub-editor on the newsdesk of two of India’s premier publications, I can separate the meat from the fluff, and what one reads on the Net is mostly fluff.

For two, the pittance that overseas clients pay for supposedly ‘original’ content makes me think they deserve nothing more than a copy-paste job.

For three, the market for content writers is growing by the day, provided you can churn out ‘well researched yet original content’ on topics as varied as pet care, bamboo flooring, a Bahamas cruise, cheap life insurance, micro bikinis, adult online dating…you get the drift? Along the way, you also need to accept the fact that your work will never be recognised as your own, and will appear on the Net under someone else’s byline.

However, on the plus side, you can make a tidy sum of money if you contribute regularly, and for ex-hacks like me who dream of returning to journalism some day, it is good writing practise if you can swallow your pride.

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